race car sponsorship proposal

Think of it more like a sales deck. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Take notes. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream But remember, a great proposal is about so much more than an attractive design. The design proposal sponsorship is easy edit in InDesign. Include contact information on the introductory letter and proposal. Specify the Event. Strongly Agree 9.61%. This way both the parties enter into a sponsorship contract or sponsorship agreement. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. "What does my event have to offer to potential sponsors?". Our series (Star Mazda or FF2000 Championship) usually serves as a support race You might be sending gentle emails before pitching more formally. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Itll be the basis for everything you post on social media, how you write race reports, and more. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Not all benefits will be relevant to every business. 0000051603 00000 n Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. This kind of branding will make you more recognisable. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Everyone from the outside thinks that everyone racing cars has sponsors. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Our team becomes an extension of the marketing department of our sponsoring corporations or . 0000000902 00000 n 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Download. Want to sit next to thousands of screaming fans? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Think about the problem you will help solve and the goals youll help reach. How it REALLY works, what it really is, and how to get it. 4. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. 0 Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. 0000001257 00000 n A picture of you in your race suit. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. 0000002058 00000 n You dont show up to a job interview in flip flops with photos to show on your phone to showcase. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. A short biography about you. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. If anything, it means the opposite. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. You and any potential sponsors need to work together to achieve what you both need. Be consistent post regularly and stay on brand. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Partnership is the key word here, treat it as a partnership, not a sponsorship. These are great places to start. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Match those goals with what you can offer. Posted on January 12, 2023 by admin. Redline360. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Figure out what you can offer to a potential sponsor. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Take a look at this blog post for an updated list. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. %PDF-1.4 % 01. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. The second is a simple showcase of who you are. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Look through the instructions to learn which data you must give. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. "The Forms Professionals Trust . 2. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq hb```"gVa1G2S\Z&80~QRse Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Step 2: Write a two to three paragraph of your opportunity. 4+ Racing Sponsorship Proposal Samples 1. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Organize the proposal in sections. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. xref Do not plead. Download Its about being a christian role. Racing cars is a very expensive pastime. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. This will help you catch the decision makers eye but dont forget just how important content is in all this. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Do you have a very popular online presence? Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Nationally Televised. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. 1. startxref You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Why is it better than everyone else's? Instagram is a powerful platform for building a following and promoting your racing brand. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Strongly Disagree 0.44%. Agree 10.48% How to Find a Sponsor as a Beginner Triathlete. 3. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Getting a response from your sponsor on your proposal is amazing news. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. 0000000839 00000 n The target marketing group for the race car is the non-professional weekend autocross racer. The cover page should include the details of the potential client and your details. She also has edited and produced online content for those publications. Sponsorship is not charity. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Gather the history of your racing career or racing team. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. You have to convince a potential sponsor that YOU are the person who will work for them. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor If theyre not quite right, ask yourself why. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Look for brands that are actively trying to promote themselves and look at how you can add to that. From NASCAR, to Club Racing, to go-karting. Read on for a step-by-step guide to getting sponsored. endobj The kind a marketing agency might present to a client they want to get on board. Dont feel like you need to include a shiny proposal document in the first instance. <> Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. People love to talk about themselves so ask questions and chat about them. Feel free to email jess@racingmentor.com. Why you do it. Write down all important facts, such as the biographies of the racers and the team's success rate. 5 0 obj Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Talk to mechanics, auto shops or dealerships. You do not need to include every cost. Until recently, this was called the Busch Grand National Series. Any accomplishments in racing you have achieved. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Its a great thing to have but it will not help you secure sponsors on its own. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. 0000055057 00000 n i !16QRs"ASTaq2B#$345CDbrt by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. vve How are you going to justify the cost of what youre offering? This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Understand the sponsorship process first. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Text of Pravega Racing Sponsorship Proposal. Be sure to target each proposal to the specific potential sponsor. Sponsorships are not charity. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Get involved in relevant discussions around motorsport and your niche. 0000000016 00000 n Racing Sponsorships. In exchange anyone who donates gets their name on the car for the event. 3. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. 0000000516 00000 n Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. The organization aims to organize events such as auto motor racing, harness racing, slots . Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. You never know, something. Even at the pro level, the work, luck, and talent required to make a career is astronomical. I could not find the sports car of my dreams anywhere. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Fast Feb is back but its looking a little different for 2023! When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Include methods like cheque, e-transfer, PayPal, etc. . Research the sponsor you are targeting. 0000054541 00000 n If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Collect evidence throughout the race season testimonials, statistics, etc. Assess whether what you can offer will help them reach their goals in a broad sense. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Dont let imposter syndrome get the best of you. Here's the real key: This marketing deck isn't about you, it's about them. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. You still need to be able to eloquently put your case across in writing. Do you have a special story? This can include hospitality, stickers on a car, events etc. Expect serious, cutthroat competition with the higher stakes. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Create a clear list of features and benefits that you can pick and choose from. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Work from the outlines you prepared to include all of the important details. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Are your posts in line with the companys current message? Try and see the positive in every situation. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. 10+ Automotive Sponsorship Proposal Samples 1. Sample page from the Racing Mentor proposal template. Racing Sponsors. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Organize the proposal in sections. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. NO! You need to know this to be able to create a compelling case for why a business should sponsor you. You now have to deliver on your sponsor's expectations and, if possible, exceed them. It is a document that seeks help from sponsors to help them with their racing careers. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. There are so many businesses with sponsorship programmes. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Limit the history to no more than two typed pages. I spent some time working for a good friend in his race shop. This is by far the most useful and engaging type of proposal and the kind the template will help you create. stream If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Thanks, Hopeless Tuner. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Race Car Sponsorship Proposal Template. This will re-iterate facts about the event benefits, and features. This high quality transparent png images is totally free on PNGkit. Enhance their brand's image? These are generally labor services vs paying cash or parts. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Consider trade magazines, local newspapers, and blogs too. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Group outing packages can be set up for larger groups from your business or organization. Trying to race while sticking to a budget? Disagree 0.87%. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs.