Swift became the youngest artist signed by the Sony/ATV Tree publishing house,[39] but left the Sony-owned RCA Records at the age of 14 due to the label's lack of care and them "cut[ting] other people's stuff". And she stayed for both the 15-hour shooting days, even when she wasn't in the scenes. Taylor Swift revealed that the relationship came to an abrupt end on a 27-second phone call that Joe Jonas initiated. [322], Reviews of Swift's later albums were more appreciative of her vocals, finding them less nasal, richer, and more resonant. Why did she look like that when FLOTUS walked out?" A number jumped to Taylor Swift's defense against the baseless suggestions . [206][207] The lead single, "Me! [425][426] Swift donated to the Houston Food Bank after Hurricane Harvey struck the city in 2017. [31][50] Following her rise to fame, country labels became interested in signing young singers who write their own music. [496][305] She is one of the first country acts to use the internet as a marketing tool, promoting her work through MySpace. with Dave Meyers, and "You Need to Calm Down" (also serving as a co-executive producer) and "Lover" with Drew Kirsch,[380] but also ventured into sole direction with the videos for "The Man" (which won her the MTV Video Music Award for Best Direction), "Cardigan", "Willow", "Anti-Hero" and "Bejeweled". The song received a Best Original Song nomination at the 71st Golden Globe Awards. [451], She identifies as a pro-choice[452] feminist, and is one of the founding signatories of the Time's Up movement against sexual harassment. [269], One of Swift's earliest memories of music is listening to her grandmother, Marjorie Finlay, sing in church. [312][313] Clash said her career "has always been one of transcendence and covert boundary-pushing", reaching a point at which "Taylor Swift is just Taylor Swift", not defined by any genre. [24] She was rejected, however, because "everyone in that town wanted to do what I wanted to do. [265], Swift's net worth is $570million, per a 2022 estimate by Forbes. Swift was the first female and second artist overall to win Video of the Year for a video that they directed. [422] In response to the May 2010 Tennessee floods, Swift donated $500,000 during a telethon hosted by WSMV. [494] Billboard noted only a few artists have had Swift's chart success, critical acclaim, and fan support, enabling her to have a wide-reaching impact. Taylor Swift has written and is credited as a songwriter on all of her songs. [317], Swift has been referred to as one of the greatest songwriters of all time and the best of her generation by several publications. They were a picture-perfect couple. [29][30][31] To help Swift enter into the country music scene, her father transferred to Merrill Lynch's Nashville office when she was 14 years old, and the family relocated to Hendersonville, Tennessee. Taylor Swift brought back several participants from 2008's "Fearless" for her 2021 "Taylor's Version" of "Love Story." Plus Icon Click to expand the Mega Menu So she took 'All Too Well' to TIFF", "Taylor Swift's "Mean" Video Debuts Friday", "OFFSTAGE: Taylor Swift Isn't "Mean" at All, Director Says", "Exclusive: Taylor Swift's Director Joseph Kahn on How Her Image Invokes a Double Standard: 'She's a Genius', "Taylor Swift and Jimmy Fallon Among Early Emmy Winners", "Peep Taylor Swift's Star-Studded Cast for Her 'Bad Blood' Music Video", "9 Things You Might Have Missed in Taylor Swift's Netflix Concert Film", "Watch Taylor Swift, Brendon Urie's Colorful 'ME!' 20 Her Starbucks Order Is Taken Very Seriously The order is always the same: one grande iced Americano with soy milk & two Sweet'N Low's, one grande iced caramel latte with two Sweet'N Low's, and one slice of pumpkin loaf. She signed a songwriting deal with Sony/ATV Music Publishing in 2004 and a recording contract with Big Machine Records in 2005. [171], Swift dated Scottish DJ Calvin Harris from March 2015June 2016. [506], Publications consider Swift's million-selling albums an anomaly in the streaming-dominated industry following the end of the album era in the 2010s. 2007. "[270] Swift said she owes her confidence to her mother, who helped her prepare for class presentations as a child. Shine in Evening Wear Taylor Swift Style [95][96] While shooting her film debut Valentine's Day in October 2009, Swift dated co-star Taylor Lautner. Moving to Tennessee from Pennsylvania, she was determined to make a mark in the country music industry and decided to pursue it as her career. [293][294] She self-identified as a country musician until 2012, when she released her fourth studio album, Red. [377] Swift produced the music video for "Bad Blood" and won a Grammy Award for Best Music Video in 2016. New Female Vocalist of the Year. ", "Taylor Swift Has Signed A Multi-Year Deal With AT&T", "Watch Taylor Swift Hilariously Moonlight and Fail as a Bartender and Server in New Commercial", "Taylor Swift and Stella McCartney Reveal Their Lover Fashion Collaboration", "Taylor Swift Tapped as First Record Store Day Global Ambassador", "Love Story: The Impact of Taylor Swift's First Decade in Music", "Taylor Swift's incredible success in graphs who can blame me for being a Swiftie as a 50-year-old man? About Taylor Swift After releasing her album "Midnights" in October 2022, Taylor Swift became the first artist in history to claim the top ten spots on the Billboard Hot 100 song list. [493][305] Critics have since noted her musical style resonating in albums released by female country singers like Kacey Musgraves, Maren Morris and Kelsea Ballerini. [114] At the American Music Awards of 2011, Swift won Artist of the Year and Favorite Country Album. [188] Reviewers praised Swift's mature artistry, but some denounced the themes of fame and gossip. [249][250], Outside her albums, Swift featured on five songs in 20212023: "Renegade" and "Birch" by Big Red Machine,[251] a remix of Haim's "Gasoline"[252] and Sheeran's "The Joker and the Queen",[253] and "The Alcott" by the National. In addition, in the event that Universal sold any part of its stake in Spotify, it agreed to distribute a non-recoupable portion of the proceeds among their artists. [507][508] Hence, musicologists Mary Fogarty and Gina Arnold regard her as "the last great rock star". [195] At the American Music Awards of 2018, Swift won four awards, including Artist of the Year and Favorite Pop/Rock Female Artist. Honored with titles such as Artist of the Decade and Woman of the Decade, Swift is an advocate for artists' rights and women's empowerment. "[25], When Swift was around 12 years old, computer repairman and local musician Ronnie Cremer taught her to play guitar. [137][138] She received the Nashville Songwriters Association's Songwriter/Artist Award for the fifth and sixth consecutive years in 2012 and 2013. [571] Conservation scientist Jeff Opperman opined in The New York Times that Swift's songs are "filled with the language and images of the natural world", reviving nature in popular culture after a reported decline in nature-themed words. Taylor Swift is a 31-year-old American singer, songwriter, and producer who has sold over 200 million albums during her career to date. Musician Taylor Swifthas a long history of staying silent on political and religious subjects. ", "10 Things You Didn't Know About Taylor Swift", "Taylor Swift Makes Sparkling Hot 100 Entrance", "Taylor Swift's New Album, Speak Now, Set for Oct. 25 Release", "Taylor Swift's Speak Now Tops 1 Million in First Week", "Fastest-selling digital album in the U.S. by a female artist", "Taylor Swift & Jake Gyllenhaal Break Up: Source", "Taylor Swift Takes Home Two GRAMMYs at Tribute-Filled Show", "Taylor Swift Named NSAI's Songwriter-Artist of the Year", "News: Hot Dish: Taylor Swift Sings Alan Jackson's Masterpiece at Nashville Songwriters Celebration", "Taylor Swift: Billboard's Woman of the Year", "Taylor Swift wins ACM entertainer of the year", "CMA Awards 2011: Taylor Swift wins entertainer of the year", "AMAs 2011: Winners and Nominees Complete List", "Women Who Rock: The 50 Greatest Albums of All Time", "Hot Tours: Taylor Swift, George Strait, Cirque Du Soleil", "Taylor Swift, Arcade Fire Talk 'Hunger Games', "B.o.B Explains Origins of Taylor Swift Collaboration 'Both of Us', "Taylor Swift and Conor Kennedy Breakup: Anatomy of a Split", "Taylor Swift Scores First Hot 100 No. April 9, 2021 2:58 PM EDT. [148], In March 2014, Swift began living in New York City. She released her debut album that was self-titled. Taylor Swift is one of the most talked-about superstars in the world. [233] She was 2020's highest-paid musician in the U.S., and the world's highest-paid solo musician. Jan 24, 2020, 09:55 AM EST. [214] Besides music, she played Bombalurina in the movie adaptation of Andrew Lloyd Webber's musical Cats (2019), for which she co-wrote and recorded the Golden Globe-nominated original song "Beautiful Ghosts". [81], In 2009, the music video for "You Belong with Me" was named Best Female Video at the MTV Video Music Awards. Swift began re-recording her first six albums after a dispute over their masters, re-releasing two in 2021Fearless (Taylor's Version) and Red (Taylor's Version). In her latest surprise reveal, Swift, 31, announced that she has remade her "Fearless" album, labeled "Fearless (Taylor's Version)." Although it is not news she was going to re-record her old. Perfectly Fine', "Taylor Swift's 'Love Story (Taylor's Version)' Debuts at No. [417] She was ranked at number one on DoSomething's "Gone Good" list,[418] and has received the "Star of Compassion" accolade from the Tennessee Disaster Services,[419] The Big Help Award from the Nickelodeon Kids' Choice Awards for her "dedication to helping others" as well as "inspiring others through action". The song reached number two in the U.S.[179] and won Best Collaboration at the 2017 MTV Video Music Awards. Billboard Hot 100. [488] She signed a multi-year deal with television company AT&T in 2016 and bank corporation Capital One in 2019. This article is about the singer-songwriter. [4] As a child, she enjoyed Disney film soundtracks: "My parents noticed that, once I had run out of words, I would just make up my own. With a net worth of $360 million, you'd probably expect Taylor Swift to have her own in-house chef. Taylor Swift has unlocked the vault. [338][339] Her "diaristic" technique began with identifying an emotion, followed by a corresponding melody. [145] Swift voiced Audrey in the animated film The Lorax (2012),[146] made a cameo in the sitcom New Girl (2013),[147] and had a supporting role in the dystopian drama film The Giver (2014). Salary: $150 Million Per Year. 1 Taylor Swift", "Why Taylor Swift is the perfect ambassador for Record Store Day", "Hip-Hop, R&B And Pop Challenge Rock's Vinyl Dominance In 2021", "Taylor Swift, the indisputable Queen of Vinyl, named 2022 Record Store Day Ambassador", "Taylor Swift Breaks Two Spotify Records in One Day With Release of 'Red (Taylor's Version)', "Gracie Abrams Is Already on to Her Next Moment of Strength", "Kelsea Ballerini Credits Taylor Swift With Inspiring Her to Move to Nashville", "How Taylor Swift inspired a new generation of singer-songwriters, in their own words", "Interview: Priscilla Block Loves Hard, Breaks Harder on Debut EP", "Phoebe Bridgers 'Got Teary' Recording Her Part on Taylor Swift's 'Red (Taylor's Version)', "Camila Cabello Calls Taylor Swift Her 'Biggest Inspiration' After Epic AMAs Performance", "My first cover on YouTube was Picture to Burn. [23] She traveled with her mother at age eleven to visit Nashville record labels and submitted demo tapes of Dolly Parton and The Chicks karaoke covers. However, she is in a serious relationship with British actor Joe Alwyn who is about one year younger than her. Swift . [9][32] Swift initially attended Hendersonville High School[33] before transferring to the Aaron Academy after two years, which better suited her touring schedule through homeschooling. The latter's "All Too Well (10 Minute Version)" became the longest song to top the Hot 100. She signed a songwriting deal with Sony/ATV Music Publishing in 2004 and a recording contract . "Kiss Me" by Sixpence None the Richer was the first song Swift learned to play on the guitar. [235][236] The first, Fearless (Taylor's Version), peaked atop the Billboard 200, becoming the first re-recorded album to do so. [260] Rolling Stone critics dubbed the album an "instant classic". [504] Music journalist Nick Catucci wrote, in being personal and vulnerable in her lyrics, Swift helped make space for later pop stars like Billie Eilish, Ariana Grande, and Halsey to do the same. [489][490] Swift released a sustainable clothing line with Stella McCartney in 2019. But I was inspired by this lady ever since. 3 Taylor Swift", "Taylor Swift's new album breaks Spotify streaming record", "In the haze of 'Midnights,' Taylor Swift softens into an expanded sound", "Taylor Swift Lets Us Into Her Darkest Dreams On 'Midnights', "Welcome to the Lavender Labyrinth: Taylor Swift's 'Midnights' Is the Mastermind's Ultimate Power Move", "Five Reasons Why Taylor Swift Was Able to Make Chart History With Her 'Midnights' Debut Week", "How Taylor Swift went back to the past and turned 'Midnights' into her biggest album success yet", "Here Are All of Taylor Swift's Biggest Accomplishments in 2022", "Bad Bunny's 'Un Verano Sin Ti' Is Luminate's Top Album of 2022 in U.S.", "Swifties know: the Ticketmaster fiasco shows America has a monopoly problem", "Swift starts world tour in Asia, pushes "Speak Now' in NY", "Taylor Swift Style: Singer Won't Take Her Clothes Off, Wants People To Focus On Music", "InStyle meets country singing sensation Taylor Swift", "Joni Mitchell: 15 Great Artists Influenced by the 'Blue' Singer", "Taylor Swift Surprises Toronto Crowd With Bryan Adams 'Summer of '69' Duet: Watch", "Taylor Swift Says Performing With Rolling Stones Was "Best Moment" Of Her Career Video", "Taylor Swift learns to 'Speak Now,' reveal her maturity", "Taylor Swift Goes Record Shopping with EW", "The Rolling Stones & Taylor Swift As Tears Go By Live in Chicago", "Taylor Swift: The Rolling Stone Interview", "Policing the celebrity of Taylor Swift: introduction", "Midnights: What we know about Taylor Swift's songwriting", "Let's Break Down Taylor Swift's Tender New Album Folklore", "Why Taylor Swift Is the Reigning Queen of Pop", "Taylor Swift Has Changed for the Worse on, "Like The Beatles, Madonna and Kylie Minogue before her, Taylor Swift is masterful at pivoting", "Taylor Swift, Indie-rock star? Swift described this as her first "documented, official pop album". [587][588] At the 64th BMI Awards in 2016, Swift was the first woman to be honored with an award named after its recipient. Her pet cats have been featured in some of her music videos,[401] and one of them is the third richest pet animal in the world with an estimated $97 million net worth. Kevin Winter/ACM2015/Getty Images. [157] In November 2014, she removed her entire catalog from Spotify, arguing that the streaming company's ad-supported, free service undermined the premium service, which provides higher royalties for songwriters. Taylor Swift announced in April that she would cancel her concerts in 2020, and she is aware that not everybody is privileged as she is. [352][353][354] Critics praised her melodic songwriting; Rolling Stone described Swift as "a songwriting savant with an intuitive gift for verse-chorus-bridge architecture". [295] Her albums were promoted to country radio, but music critics noted wide-ranging styles of pop and rock. ",[193] and two U.S. top-20 singles"End Game" (featuring Ed Sheeran and rapper Future) and "Delicate". [91], Swift featured on John Mayer's single "Half of My Heart" and Boys Like Girls' single "Two Is Better Than One", both of which she co-wrote. It's well-known by now that Kim Kardashian, Kanye West, and Katy Perry have a problem with Taylor Swift. [589] In 2023, Swift became the first act to be named the global best-selling artist of the year by the International Federation of the Phonographic Industry (IFPI) thrice. Haim) champagne problems. An artist who has been in the public eye for 14 years, Taylor's album covers and promotional materials have always been a visual. In the same month, the singer said she would pay the salary and healthcare of employees in a Nashville vintage record store. [64] In 2008, she opened for the Rascal Flatts again,[65] and dated singer Joe Jonas for three months. [437] As recipient of the Academy of Country Music's Entertainer of the Year in 2011, Swift donated $25,000 to St. Jude Children's Research Hospital, Tennessee. [142] She provided guest vocals for Tim McGraw's song "Highway Don't Care", which featured guitar work by Keith Urban. | VH1 Tuner", "$100,000 Gift from Taylor Swift Provides Vital Support to Nashville Symphony", "Taylor Swift Gives Big as She Turns 20 Good Deeds, Taylor Swift", "Taylor Swift donates 6,000 books to Reading Library", "Taylor Swift partners with Scholastic to donate 25,000 books", "Taylor Swift Donates 14,000 Books to Nashville Public Library", "Taylor Swift Helps With 'Delete Online Predators' Campaign", "Taylor Swift Teams Up With UNICEF Tap Project Initiative", "Taylor Swift Among Participants in MusiCares Back To School Charity Auction", "Taylor Swift and ACM Lifting Lives present $50,000 donation to St. Jude", "New and Hot Video: Taylor Swift Debuts 'Ronan' at Stand Up To Cancer Benefit", "Dick Vitale holds annual fundraiser for pediatric cancer", "Taylor Swift donates $50K to CHOP to help teens with cancer", "Taylor Swift Encourages Teen Volunteers", "This Is How Taylor Swift's Donations Will Impact Sexual Assault Survivors", "Taylor Swift responded to the leaked 'Famous' phone call with Kanye West by urging fans to instead focus on coronavirus aid", "Taylor Swift Donates Signed "Lover" Guitar To Raise Fund For Coronavirus Relief", "Taylor Swift Sings Heart-Rending 'Soon You'll Get Better' During 'One World' Concert", "In 2017, @taylorswift13 fearlessly shared her story of sexual assault in court. The following is a playlist made by me of Taylor Swift songs that turned me into a Swiftie. [248] "Wildest Dreams (Taylor's Version)" and "This Love (Taylor's Version)" were released on September 17, 2021 and May 6, 2022, respectively. [508] The Atlantic notes that Swift's "reign" defies the convention that the successful phase of an artist's career rarely lasts more than a few years. 2", "Arashi Best-Of Tops Taylor Swift for IFPI's Best-Selling Album of 2019", "2020 Grammy Awards: Complete Winners List", "12 Records That Were Set at the 2019 VMAs", "The Taylor Swift/Scooter Braun controversy, explained", "The Taylor Swift, Scooter Braun, Justin Bieber row explained", "Taylor Swift Confirms Sale of Her Masters, Says She Is Already Re-Recording Her Catalog", "Taylor Swift Releases 'Beautiful Ghosts,' Co-Written With Andrew Lloyd Webber for 'Cats' Film", "Golden Globes 2020: full list of nominations", "Taylor Swift 'Miss Americana' Netflix Doc Has a Release Date & We're So Ready for It", "Taylor Swift Moves to Universal Music Publishing Group with New Pact", "Taylor Swift Is Singing Us Back to Nature", "Taylor Swift to release surprise ninth album 'Evermore' tonight", "Aaron Dessner on How His Collaborative Chemistry With Taylor Swift Led to 'Evermore', "These are the musicological reasons Taylor Swift's new album sounds dull", "Taylor Swift's 'Folklore': There's Nothing Quiet About This Songwriting Tour De Force", "Taylor Swift Isn't So Sure She & Joe Alwyn Would Have Made Music Together If It Weren't for Lockdown", "Taylor Swift's 'Coney Island' and 'No Body, No Crime' Debut on Airplay Charts, Joining 'Willow', "Taylor Swift's 'Willow' Debuts at No. [265] Swift will embark on the Eras Tour in 2023; it broke the record for most concert tickets ever sold in a single day. For her self-titled album, see, 20042008: Career beginnings and first album. [515], Swift has influenced numerous mainstream and indie music artists,[note 5] authors, screenwriters and filmmakers. [497] With her autobiographical songs about romance and heartbreak, Swift introduced the country genre to a younger generation who can relate. Unlike her previous relationships that were largely played out in the public eye - Taylor and Joe have consciously shunned the showbiz scene. [276] Hill was Swift's childhood role model, and she would often imitate her. She definitely does! [221][222] Both explore indie folk and alternative rock with a more muted production compared to her previous upbeat pop songs. [500], Her onstage guitar performances contributed to the "Taylor Swift factor", a phenomenon to which upsurge in guitar sales to women, a previously ignored demographic, is attributed. [227][228] Three singles supported each of the albums, catering the U.S. mainstream radio, country radio, and triple A radio. [443] After the COVID-19 pandemic began, Swift donated to the World Health Organization and Feeding America[444] and offered one of her signed guitars as part of an auction to raise money for the National Health Service. [621] Forbes has named her the annual top-earning female musician four times (2016, 2019, 2021, and 2022). Here's what she was like as a teen songwriter", "2022: The year in review (Taylor's version)", "How Taylor Swift rose from 'Miss Americana' to global megastar", "Is Taylor Swift our last remaining real popstar? [79] Journey to Fearless, a three-part documentary miniseries, aired on television and was later released on DVD and Blu-ray. Taylor Swift Had Something to Do With It", "Taylor Swift, leaning further into politics, endorses Joe Biden and Kamala Harris", "Taylor Swift Shares Support For Gun a Control Reform In Instagram Post", "The Rolling Stone Interview Taylor Swift", "Taylor Swift Tweeted About the Black Lives Matter Movement and Urged People to Vote", "Taylor Swift Calls for Removal of Monuments That 'Celebrate Racist Historical Figures', "Taylor Swift got educated on Juneteenth and wants you to be, too", "Taylor Swift's new album proves she is a business genius", "Taylor Swift Just Proved Her Marketing Genius Once Againand Brands From Starbucks to Sour Patch Kids Want Her Stardust", "Did 2020 Kill the Long, Fancy Pop-Album Rollout for Good? Her date of Birth (birthday) is Dec 13, 1989 (31 years old). [392], Though Swift is reluctant to publicly discuss her personal life, believing it to be "a career weakness",[393] it is a topic of widespread media attention and tabloid speculation. [66][67], Swift's second studio album, Fearless, was released on November 11, 2008, in North America,[70] and in March 2009, in other markets. Here are twenty rules Taylor Swift's staff has to follow if they want to work for her. American singer Taylor Swift isn't married yet. [615] In 2014, she was named to Forbes' 30 Under 30 list in the music category[616] and again in 2017 in its "All-Star Alumni" category. [286] Her synth-pop album 1989 was influenced by some of her favorite 1980s pop acts, including Peter Gabriel, Annie Lennox, Phil Collins, and Madonna. [121] Swift dated Conor Kennedy that year. If you're not that good at describing, "painting a picture" can be reduced to two sentences about a place, time, or situation. Taylor . [307][450] Swift publicly voiced her political opinion for the first time in the 2018 United States elections, when she endorsed Democratic candidates in her home state, Tennessee. Swift said the contract included a provision for her to maintain ownership of her masters. [618] She was the most googled female musician in 2019 and most googled musician overall in 2022. [454] Swift advocates for LGBT rights,[455] and has called for the passing of the Equality Act, which prohibits discrimination based on sex, sexual orientation, and gender identity. [209] Lover and its singles earned nominations at the 62nd Annual Grammy Awards in 2020. Not only does she have an approximated net worth of $360 million, but she also has a lengthy list of trophies under belt. [237] It was preceded by the three tracks: "Love Story (Taylor's Version)", "You All Over Me" with Maren Morris, and "Mr. On the surface. [220], Amidst the COVID-19 pandemic, Swift released two surprise albums: Folklore on July 24, and Evermore on December 11, 2020. [99][100], In August 2010, Swift released "Mine", the lead single from her third studio album, Speak Now. [274][275] Twain, both as a songwriter and performer, was her biggest musical influence. Video", "Watch Taylor Swift's colourful new video for 'Lover', "Watch Taylor Swift Reunite With Katy Perry in 'You Need to Calm Down' Video", "Every incredible Easter Egg in Taylor Swift's 'The Man' video", "Taylor Swift Blends Fantastical With Personal in 'Cardigan' Video", "Justin Bieber & Megan Thee Stallion Lead 2021 MTV VMA Nominations", "Taylor Swift Makes GRAMMY History (Again) With Best Music Video Win For "All Too Well: The Short Film" | 2023 GRAMMYs", "Taylor Swift: 'My Confidence Is Easy To Shake', "Taylor Swift: Teen idol to 'biggest pop artist in the world', "Taylor Swift's first song came out 10 years ago. CNN It's official. [450] Swift performed during WorldPride NYC 2019 at the Stonewall Inn, frequently deemed the birthplace of the modern gay rights movement. With his help, Swift modeled for Abercrombie & Fitch as part of their "Rising Stars" campaign, had an original song included on a Maybelline compilation CD, and attended meetings with major record labels. [356] Despite the positive reception, The New Yorker stated she was generally portrayed "more as a skilled technician than as a Dylanesque visionary". [52] Borchetta said that although record industry peers initially disapproved of his signing a 15-year-old singer-songwriter, Swift tapped into a previously unknown marketteenage girls who listen to country music. [54] Swift also released two EPs, The Taylor Swift Holiday Collection in October 2007 and Beautiful Eyes in July 2008. 1 on Billboard 200 Chart With Year's Biggest Week", "Taylor Swift Releases New 'Fearless' Vault Song 'Mr. [510] To New York magazine, her sales figures prove she is "the one bending the music industry to her will". [242] It won the MTV Video Music Award for Video of the YearSwift's record third win in the categoryand the Grammy Award for Best Music Video.