Not great. Perhaps its because there is nothing broken in the distribution and monetization model today. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. That got its own set of executive producers out of LA who shepherd the NextUp program. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. I will test anything. And that will lead to conversion for something else for you? I think its high attentiveness at scale with partners that weve been able to maintain so far. Reviews. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. I think thats it. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Thats a really cool medium if only it were video. Podcasting is not video. A very special episode discussing the difficulties of bullying with a 10 year old girl. I hate to answer it so vaguely. Everyone does it. This is very unique. So we launched a company together.
Global Player | The Ron Burgundy Podcast - Podcast Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. In fact, it was always there, but now it has exploded. There is a product lead; Uta Knablein is our chief product officer. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry.
The Ron Burgundy Podcast on Amazon Music We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. On iHeart Media. How did the NFT thing go? I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. There is always something new happening. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi No. There has never been a moment in the company that we were sidelined or deprioritized. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Theyre mine. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Theres this adage for anybody that has worked in video. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Its all about the org chart. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Fair enough. Film series [ edit] Theres a sigh of relief from the YouTube people somewhere. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. I really just keep going back to this notion that its perfect the way it is. Thats actually a podcast we make together thats actually awesome. 2023 Big Money Players and iHeartPodcasts. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Number two was this massive marketing machine. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Hello, my friend.
The Ron Burgundy Podcast - podcasts.google.com Thats a super good question. I have a card here that says NFTs on it. The counterexample there is obviously Joe Rogan at Spotify. In the tech world, this is a common situation. Ill give two answers. I didnt think I would have or need a robust business affairs department two years ago. Fast, cheap, and good. But yes, weve seen that convert. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Thats not really how it works. Thats where the VC money went. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I can talk about the things I cant talk about on the radio. Do you offer rev shares to your creators? There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Weve earned this. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. You talk about that long tail content, this has borne out some of the most amazing stuff weve made.
The Ron Burgundy Podcast | Podcasts on Audible | Audible.com If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. To many in the industry, that seemed pretty disingenuous. His last remarks drew laughter and claps from co-workers. I just keep hearing the trailers and it sounds godawful. We were actually working and trying to make change together genuinely. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month.
Introducing: The Ron Burgundy Podcast Season 5 - imdb.com Youve been more or less anti-subscription. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Wheres the tension there? Yes, its about my competitors, I get it. Think about that for a second. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. They want to do a really good job. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Up or down on NFTs? Eighty million a week is the more interesting stat to me. Every single question is about org charts. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning.
Introducing: The Ron Burgundy Podcast Season 5 Ron Burgundy is going live in the next season of his iHeartMedia podcast. A bonus episode that somehow escaped the vault. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Its not that theyre bad people. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There is nothing broken in the podcast distribution and monetization model today. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Im open to video. The Ron Burgundy Podcast is back! CPMs are going up and the quality of the online ad marketplace is going down. Go follow Decoder on TikTok, its great. The Ron Burgundy Podcast. It made it the medium that the internet promised creators it would give them but hadnt yet. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Join America's favorite . Humans have a predilection for overcomplicating things. I understand where we sit in the pecking order in terms of cume. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . To put it simply, we have a platform. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. 246 episodes totalling 170 hours, 51 minutes. Dynamic ad insertion and geo-targeting made lots of stuff possible. via Podcasts. Just before we started, I was looking at your website. I have not mastered this, by the way. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Thumbs up or thumbs down, library. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know.
NFL, iHeartMedia teaming up to launch podcast network I feel like I already know how it went. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. It hasnt yet hit this moment of reverse-engineering from the platforms its on. I can talk about sexuality or about what trends I do or dont like. Its the suspense for the org chart question. Yeah. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. To be clear though, theres a whole lot of fluidity between these segments. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Ron, a big fan of magic, gets to hear from the famed magician Justin Willman.
Anchorman (film series) - Wikipedia One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. I just need answers.. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Youve never bought downloads to run game ads? Ive just really struggled to understand why you would do that. The Ron Burgundy Podcast. Its that whole waterfall versus agile thing. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Hi, Ron Burgundy fans! See omnystudio.com/listener for privacy information. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Theyre just trying to grow their audience while youre selling the ads. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay.
Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics By the way, put TheVerge.com on the home screen of your phone. Heres a funny anecdote. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Ive always thought about it. The fifth season brings canned laughter and an audience .
Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Let Me Off at the Top! - San Francisco Public Library - OverDrive All I say to them is, This is no longer an experimental bucket of marketing. Weve arrived. No Longer So. You brought up SEO. Ron and Carolina get advice about how to navigate the dark web. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Yeah. How do you account for that? And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. All Rights Reserved, By submitting your email, you agree to our. But Ill talk you through why. I dont depend on it. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore.
The Ron Burgundy Podcast | Podcast on Spotify In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Theres no ulterior motive or different goal. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? He only came on here to pitch the app. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. It was the only time Ive ever gotten a call from somebody. But no, youre spot on. One hundred and twenty million a month?
Ron Burgundy Is Getting a Podcast - IGN I want to wrap up with the Decoder question. See omnystudio.com/listener for privacy information. Our partners at Work x Work. A third of all the media we consume is just audio. Ninety-five percent. Hes going to start this journey now of trying to get into college.
Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Radio is a more ruthless industry than podcasts. We are interested in video. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. What is your framework for making decisions? I know. I dont know that well have a big reveal. We make TikToks too, by the way. Is this a thing you want to do? It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Yeah, youre right. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Ron Burgundy: Host, Writer, Executive Producer.
iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with Add to My Podcasts. Malcolm Gladwell has an existing slate of shows. The Ron Burgundy Podcast. The NFL is very similar. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. There was a YouTube announcement earlier today. We have experimented with Jun Group across the years. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Radio and podcasting have very different constraints. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. The BD team is livid. Oh, its right here. We havent even discussed the trust issues that are very real on social media. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem.
Wonder Media Network's Award-Winning Women's History Podcast "Womanica The Ron Burgundy Podcast | iHeart Its called Hot Pod, written by our very own Ariel Shapiro.
Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast We have a few minutes left. Its just like life. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Will Ferrell has started a podcast as the character he played in the movie of the same name. Oh my God, do you have an Agile scrum podcast? Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We ran a third-party research study two years ago with WARC. Maybe one day you will, but not today. Yes, we do that all the time. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Crypto company Gemini is having some trouble with fraud. Whats your best TikTok meme? Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Ill end on this.
The Ron Burgundy Podcast - Listen on Play Podcast In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never .
Google Podcasts - The Ron Burgundy Podcast Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars.
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