His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. He pointed to the peace and prosperity of the Eisenhower administration and assured the voters that he would maintain American prestige, leadership, and military strength. These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named Governor Spiro Agnew of Maryland as his running mate. Hurrah! Nixon. [111][112], While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. Johnson expressed his outrage to Nixon supporters Senate Minority Leader Everett Dirksen and Senator George Smathers of Florida, but he did not go public because he did not have knowledge of Nixons personal involvement and did not want to disclose U.S. surveillance of its ally.
Richard Nixon: Campaigns and Elections | Miller Center Why the Most Memorable Presidential Campaign Slogans Worked Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession.
Nixon Changes Slogan To 'Forward Together' - New York Times The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. But I do promise action.
The 'law and order' campaign that won Richard Nixon the White House 50 En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. But Most VPs Have To", "Election News Broadcast to 'Times' Readers", "Nixon Plans to Change Residence to New York", "Goldwater says he favors Nixon as candidate in '68", "Lack of Permanent Campaign Manager To Handicap Nixon", "Poll Shows LBJ Favorite in 1968 Presidential Race", "Why So Many Americans Dislike Richard Nixon", "Nixon's Strong Showing May Force Rocky Move", "Republicans Speculate On Draft of Rockefeller", "Wisconsin Voters To Log Reaction To LBJ Move", "McCarthy, Nixon win handily in Wisconsin", "When a Candidate Conspired with a Foreign Power to Win an Election", "Editor's Quizzing of Nixon Could Set Useful Pattern", "Reagan Challenge To Nixon Looms In Oregon Primary", "Nixon's Defeat Implied in Talk by Rockefeller", "Nixon Refuses Collision Demanded By Rocky", "Scheme Weighed For Nixon-Lindsay Ticket", "What Nixon, Rockefeller Have Said on the Issues", "Nixon apparently has enough strength to get nomination", "Two Stubborn, Honest Men Held The Pass For Nixon", "Nixon Looks Formidable in Attack on Democrats", "The Loser Who Won: Richard Milhous Nixon", "Did Nixon Commit Treason in 1968? Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. However, polls suggested that in a head-to-head match up with incumbent President Lyndon Johnson, Nixon trailed 50% to 41%. to make changes to the election system. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. . 4 Copy quote. "[36] Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with American Independent Party candidate and former Governor George Wallace of Alabama. 1928 U.S. presidential campaign slogan of, "A chicken in every pot and a car in every garage" Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of, "All for 'Al' and 'Al' for All." The candidate took on the protesters first-hand, and delivered his "forgotten American"[88] speech, declaring that election day would be "a day of protest for the forgotten American",[88] a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership.
Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose.
And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. and "Change." There he iscirca August 1971: Richard Nixon. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal.
The Nixon (President Nixon, 1968 campaign slogan) Essential T-Shirt "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt.
1960 Presidential Election | JFK Library Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy.
Richard M. Nixon Campaign Button, 1968 - The Henry Ford Although Mihaly's collection has. [74], As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and Texas. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. He lost a close race to Senator John F. Kennedy of Massachusetts, which many credited in part to his unhealthy appearance during the first televised debate. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. It was neither.
Nixon's the One! - The Daily Reckoning [10] He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. Theme: Political. On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. At the end of December, Time labeled Nixon as the "man to beat". He went on to trounce Republican Thomas E. Dewey in the election.
Richard Nixon. Did Richard Nixon have a campaign slogan? Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". 1960: For the future 1968: Nixon's the One. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. Slogan: This Time . When the election ended, the winner was Nixon, who had promised to calm down the heated passions His efforts to address the economic and. He painted his opponent, Democrat George McGovern, as a threat to American values. [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. [67], The 1968 Republican National Convention was held from August 5 to 9 at the Miami Beach Convention Center in Miami Beach, Florida. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one.
Richard Nixon - Election of 1960 | Britannica [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. Nixon campaigned for Goldwater and other Republicans that fall, earning the gratitude of conservatives, who together with their standard-bearer went down to defeat in the largest landslide in post-war history. One of the more humorous, unofficial, historic campaign slogans was "They Can't Lick Our Dick," which was used on at least four different campaign buttons for Richard Nixon. The 1968 Presidential campaign occurred during one of the most tumultuous times in American history. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. The Vietnam War had split the Democratic party. [39] With Johnson removed from the race, Nixon fell behind Democratic candidates Eugene McCarthy, Hubert Humphrey and Robert F. Kennedy in head-to-head match-ups. Author and professor Robert Mann discusses the campaign ads that were shown and used in the 1968 presidential election for candidates Richard Nixon and Hubert Humphrey. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" Millions of unique designs by independent artists. Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois.
Richard Nixon 1968 Presidential Campaign - 50th Anniversary He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. Outside the convention hall, Chicago police clashed with demonstrators, igniting riots. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election. Nixon started the general election campaign with a double-digit lead over Humphrey, even in the face of a serious third-party challenge from candidate George Wallace. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. Visit Business Insider's homepage for more stories. Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. Richard Nixon (1968): "This time, vote like your whole world . [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. The 1968 presidential campaign of Richard Nixon, the 36th Vice President of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy following a year's preparation and five years' political reorganization following defeats in .
The Operatic Life of Richard Nixon - The Atlantic But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. He then dropped him from the ticket. Study Guides. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. [28] Immediately following his entrance, the media team prepared for an advertising campaign. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation.
Richard Nixon - Wikipedia Our country may be rich in goods, but we are poor in spirit. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. [68] Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator Strom Thurmond of South Carolina, and delegate Charlton Lyons of Louisiana.[69]. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. "[50] He then proposed a plan to tackle crime that included wiretapping, legislation to reverse previous Supreme Court decisions, and the formation of a congressional committee targeting crime and reforms to the criminal justice system. The Republican nominee, Vice President Richard M. Nixon was 47-years-old, just four years older than Kennedy. "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. [110] In his inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and dtente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. Richard Nixon respects the rights of the individual, a principle which has made America great. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. Advancement." [84], Before his visit, he called upon Senator Edward Brooke of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. Forward."
10 Crazy Campaign Slogans - Oddee "[71], Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. Description. The exhibition was showcasing American art, fashion, cars, model homes,. Researcher On this, the 100th birthday of Richard Nixon, the slogan from his first campaign for Congress is the salient fact: "One of us." His dreams were oursand so, in the end, were his sins. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. [22], In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle.
Pine man's Richard Nixon showerhead and other campaign items focus of [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. "I like Ike," is one of the most celebrated political slogans in US history. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona.
Campaign of 1960 | JFK Library Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." Four years later Bush successfully campaigned for a second term. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election . [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Republicans in the Midwest pushed for Mayor John Lindsay of New York City. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. Times Syndication Service. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? About the campaign for governor of California ran by future President Richard M. Nixon, his loss and famous words. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. Not right. He spent most of this period on the campaign trail in New Hampshire. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. McGovern, on the other hand, stumbled early. To the Soviet people. [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. [93] As Democratic vice presidential nominee Edmund Muskie criticized Nixon for his connections to Strom Thurmond, Nixon continued to oppose a possible debate with Humphrey and Wallace, as well as between running mates, on the basis that he did not want to give Wallace more exposure. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. "We are the ones we've been waiting for." [79] At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the Democratic convention, which was filled with protest and riots. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. At the Republican Party convention, Nixon won the nomination on the first ballot. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah!